ZÁSADY POUŽITÍ COOKIES :: www.benice-shop.cz

ZÁSADY POUŽITÍ COOKIES

When visiting and using the website https://www.benice-shop.cz (the “Website”), cookies or other technologies such as pixels (hereinafter collectively referred to as “cookies”) are activated on your device. Cookies are small data files used to store and receive identifiers and other information about computers, phones, and other devices from which you access the Website, and they help us provide, protect, and improve the services offered.

The use of cookies allows us to offer you content and services that best match your needs and interests. Cookies make it possible to record information about your visit to the Website, making your next visit easier and faster.

WHAT COOKIES DO WE USE?

FUNCTIONAL COOKIES

Technical cookies are necessary for the proper functioning of the website and all the functions it offers. They are responsible, among other things, for storing products in the shopping cart, the purchasing process, and saving privacy settings. We do not require your consent to use technical cookies on our website. For this reason, technical cookies cannot be individually deactivated or activated.

ANALYTICAL COOKIES

Analytical cookies allow us to measure the performance of our website and our advertising campaigns. With their help, we determine the number of visits and the sources of traffic to our website. Data obtained through these cookies is processed in aggregate form, without using identifiers that would point to specific users of our website. If you disable the use of analytical cookies in relation to your visit, we lose the ability to analyze performance and optimize our measures.

PERSONALIZED COOKIES

We also use cookies and other technologies to tailor our store to the needs and interests of our customers and thus provide you with an exceptional shopping experience. By using personalized cookies, we can avoid showing irrelevant information, such as inappropriate product recommendations or unhelpful special offers. In addition, the use of personalized cookies allows us to offer you additional features, such as product recommendations tailored to your needs.

ADVERTISING COOKIES

Advertising cookies are used by us or our partners to display relevant content or advertisements to you, both on our website and on third-party websites. This allows us to create profiles based on your interests, so-called pseudonymized profiles. As a rule, it is not possible to directly identify you based on this information, as only pseudonymized data is used. If you do not give your consent, you will not receive content and advertisements tailored to your interests.

MARKETING TOOLS USED ON OUR WEBSITE

On our Website, we may use the following marketing tools:

  • Google Analytics advertising features beyond basic analytical functions 

  • Marketing tools of Seznam.cz, a.s., enabling the display of advertisements in search engines and within the Seznam.cz content and partner network 

  • Marketing tools of Facebook Ireland Ltd. for ad targeting and display 

  • Marketing and statistical tools provided by the YouTube video hosting service 

  • Smartsupp.

HOW CAN YOU SET COOKIES?

You can set cookies through our cookie bar. You can change your settings at any time via the link permanently located on the Website. However, if you do not allow the use of essential cookies, some Website functions may not work properly.

You can also generally refuse cookies or set only certain types of cookies to be activated (depending on your browser type) through your internet browser. Settings for cookies in the most commonly used browsers can be found at the following links:

CONNECTION TO SOCIAL NETWORKS

Social media buttons are placed on our Website primarily to enable interaction with social networks and to make the Website more interesting for you as a user. A connection to the respective social network is established only if you actively click on the relevant button. In this case, your web browser will initiate a connection to the servers of the respective social network.

We may change the use of cookies depending on available technologies and for the purpose of improving user comfort and awareness; therefore, we recommend reviewing this information from time to time.

For more information about the processing of personal data, please visit our Privacy Policy.

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